Textual Sentiment Analysis

• sentiment analysis is the process of detecting the emotions or opinions of a person. The sentiment may be positive or negative.

• Since customers express their thoughts and feelings more openly than ever before, sentiment analysis became an essential tool to monitor and understand customers.

   

• example is analyzing social media data to measure a brand reputation.

• Automatically analyzing customer feedback, such as opinions in survey responses allows companies to know what makes customers happy or frustrated, so that they can tailor products and services to meet their customers’ needs.